{"title":"All Bras","description":"Herfur's everyday comfort bras.","products":[{"product_id":"everyday-comfort-bra","title":"The Everyday Comfort Bra","description":"\u003cp\u003e\u003cstrong\u003eBy the time you get home, you should have forgotten you put it on.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThat's the whole brief. Not \"comfortable, for a bra\" — actually forgotten, the way you forget a soft t-shirt. Most bras manage it for an hour and then start asking for your attention: a band that creeps, a strap you fix on your way into a room, a wire that finds the same spot under your ribs it found yesterday.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat it feels like to wear\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe knit is a fine 4-way stretch microfibre — smooth enough that it doesn't print a line under a fitted kurta, and it moves in every direction. Reach for something on a high shelf and the fabric goes with you and comes back, instead of dragging the whole band up with your arm.\u003c\/p\u003e\n\n\u003cp\u003eOn a hot day the difference is breathability. The knit moves moisture off your skin instead of holding it against you, so you don't get that heavy, damp feeling by mid-afternoon. It's the reason the twelve-hour part holds in June and not only in December.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhere the support actually comes from\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThere is no wire. On any bra the wire shapes — the band supports. Here the three-row hook-and-eye band does that work on its own, and the cups are moulded in one piece rather than stitched together from panels, so they hold their shape without a wire to define them.\u003c\/p\u003e\n\n\u003cp\u003eTwo things follow. Nothing rigid presses into your ribs, which is where the end-of-day red line usually comes from. And because the cup is a single moulded piece, there's no seam to read through a thin shirt.\u003c\/p\u003e\n\n\u003cp\u003eIf you've worn underwire for years, the first day feels \u003cem\u003edifferent\u003c\/em\u003e rather than looser. Give it two or three wears before you judge it.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eA fit that moves with your day\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThree rows of hooks mean the band you fasten today isn't the band you're stuck with — start on the loosest row and work inwards as it settles. The straps adjust fully, so you can set them to sit where they should rather than where they land.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSizes 34 to 42\u003c\/strong\u003e — band sizes, measured around your ribcage. Between two? Take the smaller one.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSeven shades\u003c\/strong\u003e — Black, Italian Grape, Puce, Malt, Italian Basil, Ballet and Saddle Up.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBuying one?\u003c\/strong\u003e Take the shade nearest your skin. It works under everything, including white.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eKeeping it that way\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCold hand wash, hang to dry, and keep it out of the dryer. Heat is what breaks down stretch fabric — not wearing it. Washed cold, it holds its shape far longer than the same bra put through a hot cycle a dozen times.\u003c\/p\u003e\n\n\u003cp\u003eCash on delivery nationwide. Thirty days to change your mind.\u003c\/p\u003e","brand":"Herfur","offers":[{"title":"34 \/ Black","offer_id":54414836367644,"sku":"HRF-BLK-34","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"36 \/ Black","offer_id":54414836400412,"sku":"HRF-BLK-36","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"38 \/ Black","offer_id":54414836433180,"sku":"HRF-BLK-38","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"40 \/ Black","offer_id":54414836465948,"sku":"HRF-BLK-40","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"42 \/ Black","offer_id":54414836498716,"sku":"HRF-BLK-42","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"34 \/ Italian Grape","offer_id":54414836531484,"sku":"HRF-GRP-34","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"36 \/ Italian Grape","offer_id":54414836564252,"sku":"HRF-GRP-36","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"38 \/ Italian Grape","offer_id":54414836597020,"sku":"HRF-GRP-38","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"40 \/ Italian Grape","offer_id":54414836629788,"sku":"HRF-GRP-40","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"42 \/ Italian Grape","offer_id":54414836662556,"sku":"HRF-GRP-42","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"34 \/ Puce","offer_id":54414836695324,"sku":"HRF-PUC-34","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"36 \/ Puce","offer_id":54414836728092,"sku":"HRF-PUC-36","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"38 \/ Puce","offer_id":54414836760860,"sku":"HRF-PUC-38","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"40 \/ Puce","offer_id":54414836793628,"sku":"HRF-PUC-40","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"42 \/ Puce","offer_id":54414836826396,"sku":"HRF-PUC-42","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"34 \/ Malt","offer_id":54414836859164,"sku":"HRF-MLT-34","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"36 \/ Malt","offer_id":54414836891932,"sku":"HRF-MLT-36","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"38 \/ Malt","offer_id":54414836924700,"sku":"HRF-MLT-38","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"40 \/ Malt","offer_id":54414836957468,"sku":"HRF-MLT-40","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"42 \/ Malt","offer_id":54414836990236,"sku":"HRF-MLT-42","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"34 \/ Italian Basil","offer_id":54414837023004,"sku":"HRF-BAS-34","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"36 \/ Italian Basil","offer_id":54414837055772,"sku":"HRF-BAS-36","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"38 \/ Italian Basil","offer_id":54414837088540,"sku":"HRF-BAS-38","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"40 \/ Italian Basil","offer_id":54414837121308,"sku":"HRF-BAS-40","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"42 \/ Italian Basil","offer_id":54414837154076,"sku":"HRF-BAS-42","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"34 \/ Ballet","offer_id":54414837186844,"sku":"HRF-BLT-34","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"36 \/ Ballet","offer_id":54414837219612,"sku":"HRF-BLT-36","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"38 \/ Ballet","offer_id":54414837252380,"sku":"HRF-BLT-38","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"40 \/ Ballet","offer_id":54414837285148,"sku":"HRF-BLT-40","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"42 \/ Ballet","offer_id":54414837317916,"sku":"HRF-BLT-42","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"34 \/ Saddle Up","offer_id":54414837350684,"sku":"HRF-SAD-34","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"36 \/ Saddle Up","offer_id":54414837383452,"sku":"HRF-SAD-36","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"38 \/ Saddle Up","offer_id":54414837416220,"sku":"HRF-SAD-38","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"40 \/ Saddle Up","offer_id":54414837448988,"sku":"HRF-SAD-40","price":2299.0,"currency_code":"PKR","in_stock":true},{"title":"42 \/ Saddle Up","offer_id":54414837481756,"sku":"HRF-SAD-42","price":2299.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/8325\/5324\/files\/black-front.jpg?v=1786483608"}],"url":"https:\/\/herfur.com\/collections\/all-bras.oembed","provider":"Herfur","version":"1.0","type":"link"}